Kotler, Philip & Keller, Kevin Lane <br/><br/>
Marketing management 

 - 12 
 - New Delhi  Pearson  2006 
 - XXXIX, 672 
<br/><br/><label>ISBN: </label>8177586904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT