Kotler, Philip <br/><br/>
Marketing management 

 - 
 - New Delhi  Pearson  2004 
 - XXIX, 705 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT