TY  - BOOK
AU  - Anderson,  James C Et.al
TI  - Business market management B2B : understanding creating and delivering value
SN  - 9788131731635
U1  - 658.812 AND 
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Business planning, Strategic planning  Marketing management -- United States
ER  -