Verma, Harsh V <br/><br/>
Services marketing text and case 

 - 2 
 - New Delhi  Pearson  2012 
 - XVI, 660 
<br/><br/><label>ISBN: </label>9788131754474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing ; Service industries
<br/><br/><label>Dewey Class. No.: </label>658.804 VER