Weinstein, Art <br/><br/>
Handbook of Market segmentation : strategic targeting for business and technology firms 

 - 
 - Mumbai  Jaico  2007 
 - XVII,  241 
<br/><br/><label>ISBN: </label>8179926435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 WEI