TY  - BOOK
AU  - Polonsky, Michael Jay
TI  - Designing and managing a research project : a business students guide
SN  - 9788132105770
U1  - 650.072 POL 
PY  - 2013///
CY  - New Delhi
PB  - Sage
KW  - Business   Research - Methodology
N1  - Choosing a topic --
The role of the supervisor --
Group dynamics and the role of conflict --
Ethical considerations --
Planning the research project --
Literature review --
Data gathering --
Qualitative data analysis --
Quantitative data analysis --
Establishing recommendations --
Presenting the results --
Writing the report --
Oral presentations --
Concluding remarks
N2  - 	
This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis
UR  - https://in.sagepub.com/en-in/sas/designing-and-managing-a-research-project/book241609
ER  -