TY  - BOOK
AU  - Banaji, Mahzarin R & Greenwald, Anthony G
TI  - Blind Spot : hidden biases of good people
SN  - 978-0670086764
U1  - 153.83 BAN 
PY  - 2013///
CY  - New Delhi
PB  - Penguin
KW  - Prejudices; discrimination, stereo types
KW  - Police chiefs
KW  - Baseball players
KW  - Stone, Jesse (Fictitious character)
N1  - Rs.599/-
N2  - Blindspot' is the author's metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groups, without our awareness or conscious control, shape our likes and dislikes and our judgments about people's character, abilities and potential. In Blindspot, the authors reveal hidden biases through hands on experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot. The 'good people' in the title are the many people who strive to align their behavior with their intentions. The aim of Blindspot is to explain the science in plain enough language to help well intentioned people achieve that alignment
ER  -