Kotler,  Philip Et.al <br/><br/>
Marketing management 

 - 13 
 - New Delhi  Prentice Hall  2011 
 - XIX,514p. 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT