Kotler,  Philip Et.al. <br/><br/>
Marketing management : a south Asian perspective 

 - 14th Ed. 
 - New Delhi  Pearson  2013 
 - 736 p.  Pbk 
<br/><br/><label>ISBN: </label>978-8131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT