Ramaswamy V.S &Namakumari S <br/><br/>
Marketing management planning, implementation and control: global perspective Indian context 

 - 3 
 - New Delhi  Macmillan  2002 
 - XXXV, 748 
<br/><br/><label>ISBN: </label>o333937198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM