TY  - BOOK
AU  - Ramaswamy V.S &Namakumari S
TI  - Marketing management planning, implementation and control: global perspective Indian context
SN  - o333937198
U1  - 658.8 RAM 
PY  - 2002///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing
ER  -