Aaker, David A Et.al <br/><br/>
Marketing research 

 - 10 
 - New Delhi  Wiley India  2011 
 - 701 
<br/><br/><label>ISBN: </label>9788126531189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK