Sarin, Sharad <br/><br/>
Strategic brand management for B2B markets : a road map for organizational transformation 

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 - New Delhi  Sage  2010 
 - XV, 262 
<br/><br/><label>ISBN: </label>9788132105220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding, Brand names management
<br/><br/><label>Dewey Class. No.: </label>658.827 SAR