Kotler, Philip & Bes, Fernando Trias <br/><br/>
Lateral marketing :  new techniques for finding breakthrough ideas 

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 - New Delhi  Wiley India  2006 
 - XVI, 206 
<br/><br/><label>ISBN: </label>9788126508582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT