TY  - BOOK
AU  - Kotler, Philip & Bes, Fernando Trias
TI  - Lateral marketing :  new techniques for finding breakthrough ideas
SN  - 9788126508582
U1  - 658.8 KOT 
PY  - 2006///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing
ER  -