TY  - BOOK
AU  - Dwyer, Robert F & Tabber, John F
TI  - Business marketing : connecting strategy, relationships, and learning 
SN  - 9780070220911
U1  - 658.84 DWY 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
KW  - Industrial marketing
ER  -