Lovelock,Christopher & Wirtz, Jochen <br/><br/>
Services marketing: people tehnology, strategy 

 - 7 
 - Boston  Prentice Hall  2011 
 - XXII, 624  28 cm ; HB 
<br/><br/><label>ISBN: </label>9780136107217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professional- Marketing, Service industries marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.804 LOV