TY  - BOOK
AU  - Lovelock,Christopher & Wirtz, Jochen
TI  - Services marketing: people tehnology, strategy
SN  - 9780136107217
U1  - 658.804 LOV 
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Professional- Marketing, Service industries marketing
KW  - Marketing management
ER  -