TY - BOOK AU - Hurwitz, Judith Et.al TI - Big data for dummies SN - 978-8126543281 U1 - 005.54 HUR PY - 2013/// CY - New Delhi PB - Wiley India KW - Internet - Social aspects KW - Big data - Social aspects N1 - Rs.399/- N2 - This book explains what big data actually is and how you can analyze and use it to improve your business. It shows how to use big data to make sense of user activity on social networks and customer transactions; demonstrates how to capture, store, search, share, analyze and visualize analytics; helps turn your data into actionable insights; and explains how to use big data to your advantage in order to transform your small business ER -