Clow, Kenneth E & Baack, Donald <br/><br/>
Integrated advertising promotion and marketing communications 

 - 3 
 - New Delhi  Pearson  2011 
 - 537 
<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO