Malhotra, Naresh K & Dash, Satyabusan Marketing research : an applied orientation - 6 - New Delhi Pearson 2013 - XXVIII,948p. 26 cm ; Pbk Gratis Received from the Publisher ISBN: 9788131731819 Subjects--Topical Terms: Marketing research--MethodologyMarketing research Dewey Class. No.: 658.8 MAL