TY  - BOOK
AU  - Godin, Seth
TI  - All marketer are liars : the power of telling authentic stories in a low trust world
SN  - 9780141025025
U1  - 658.8 GOD 
PY  - 2007///
CY  - New Delhi
PB  - Penguin Books
KW  - Marketing psychology
ER  -