TY  - BOOK
AU  - Fung, Kaiser
TI  - Number sense: how to use big data to your advantage
SN  - 978-9351342632
U1  - 006.312 FUN 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
KW  - Big data, Data mining, Statistics
KW  - Success
N1  - 	Why do law school deans send each other junk mail? --
Can a new statistic make us less fat? --
How can sellouts ruin a business? --
Will personalizing deals save Groupon? --
Why do marketers send you mixed messages? --
Are they new jobs if no one can apply? --
How much did you pay for the eggs? --
Are you a better coach or manager?
N2  - Explains when to accept the data interpretations of "experts" and when to question, covering such topics as how the college ranking system works, improving fantasy sports teams, and data collection by businesses
ER  -