Ennew, Christine T & Waite, Nigel <br/><br/>
Financial services marketing : an international guide to principles and practice 

 - New Delhi  Butterworth- Heinemann  2010 
 - xvi,400p  24 cm ; Pbk 
<br/><br/> Rs.450/- 
<br/><br/><label>ISBN: </label>978-9380501345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry - Marketing<br/>Bank marketing<br/>Information technology
<br/><br/><label>Dewey Class. No.: </label>332.10688 ENN