TY  - BOOK
AU  - Ennew, Christine T & Waite, Nigel
TI  - Financial services marketing : an international guide to principles and practice
SN  - 978-9380501345
U1  - 332.10688 ENN 
PY  - 2010///
CY  - New Delhi
PB  - Butterworth- Heinemann
KW  - Financial services industry - Marketing
KW  - Bank marketing
KW  - Information technology
N1  - Rs.450/-
ER  -