Banasiewicz, Andrew D <br/><br/>
Marketing database analytics : transforming data for competitive advantage 

 - New York  Routledge  2013 
 - xix, 376p.  25cm 
<br/><br/> Alpha 925/03-07-2014 
<br/><br/><label>ISBN: </label>9780415657884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing dataprocessing<br/>Database management
<br/><br/><label>Dewey Class. No.: </label>658.800285574 BAN