Social media intelligence
- Delhi Cambridge University Press 2014
- x,194 p. 22 cm ; Pbk
Shanti books In1163 Dt.21/08/14 Rs.695/-
pt. I. Foundations -- 1. The beginings of social media intelligence -- 2. Fundamentals of opinion formation -- pt. II. Online opinion or online noise -- 3. Why do we share our opinions? -- 4. The social effects of strangers -- pt. III. Conversational trends -- 5. Opinion ecosystems and the evolution within -- 6. Are social media fragmenting the population? -- pt. IV. Social media intelligence -- 7. Managing social media communities for better social media intelligence -- 8. Cutting through the online chatter -- 9. Intelligence integration -- 10. Building social media intelligence into our strategies -- 11. Moving from social media monitoring to social media intelligence --
"In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence"--Provided by publisher
978-1107451537
Consumers research Social media Internet marketing Marketing--Social aspects