Clow, Kenneth.E <br/><br/>
Integrated advertising promotion and marketing communications 

 - 6 
 - New Delhi  Pearson  2014 
 - 455p.  25cm. soft 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO