Venkatesan, Rajkumar <br/><br/>
Cutting-edge marketing analytics : real world cases and data sets for hands on learning 

 - New Jersey  Pearson Education  2014 
 - xix, 300 pages  illustrations ;24cm ;(hardback) 
<br/><br/> Alpha books Rs.4992/- 
<br/><br/><label>ISBN: </label>9780133552522  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  Management<br/>Marketing research<br/>Marketing research : case studies<br/>Market segmentation<br/>Revenue management<br/>Consumer profiling  Research.