TY  - BOOK
AU  - Venkatesan, Rajkumar
AU  - Farris, Paul
AU  - Wilcox, Ronald T.,
TI  - Cutting-edge marketing analytics : real world cases and data sets for hands on learning
SN  - 9780133552522 
PY  - 2014///
CY  - New Jersey
PB  - Pearson Education
KW  - Marketing  Management
KW  - Marketing research
KW  - Marketing research : case studies
KW  - Market segmentation
KW  - Revenue management
KW  - Consumer profiling  Research
N1  - Alpha books Rs.4992/-
ER  -