Bearden, William O;Netemeyer, Richard G.; Mobley, Mary F <br/><br/>
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research 

 - London  Sage  1993 
 - xii,351p.  Hard 
<br/><br/><label>ISBN: </label>0803951558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumer behavior research
<br/><br/><label>Dewey Class. No.: </label>658.83 BEA