TY  - BOOK
AU  - Bearden, William O;Netemeyer, Richard G.; Mobley, Mary F
TI  - Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
SN  - 0803951558
U1  - 658.83 BEA 
PY  - 1993///
CY  - London
PB  - Sage
KW  - Marketing research
KW  - Consumer behavior research
ER  -