Rapp, Stan; Collins, Thomas L. <br/><br/>
Beyond MaxiMarketing : the new power of caring and daring 

 - New York  McGraw Hill, Inc  1994 
 - xxvii, 319 p.  23 cm; Pbk 
<br/><br/> 000129/ACME 14/11/1997 <br/>$ 1.99/- 
<br/><br/><label>ISBN: </label>0071136223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 RAP