TY  - BOOK
AU  - Rapp, Stan; Collins, Thomas L.
TI  - Beyond MaxiMarketing : the new power of caring and daring
SN  - 0071136223
U1  - 658.8 RAP 
PY  - 1994///
CY  - New York
PB  - McGraw Hill, Inc
KW  - Sales promotion
KW  - Marketing
N1  - 000129/ACME 14/11/1997 
$ 1.99/-
ER  -