Capon, Noel.; Shekhar Singh, Siddharth Managing marketing an applied approach - New Delhi Wiley 2014 - xxviii, 677 +113 p. 28cm ; Pbk Gratis received from the Publisher ISBN: 9788126548514 Subjects--Topical Terms: MarketingManaging - Marketing Dewey Class. No.: 658.8 CAP