TY  - BOOK
AU  - Lantos, Geoffrey P
TI  - Consumer behavior in action : real -life applications for marketing managers
SN  - 9789380381114
U1  - 658.8342 LAN 
PY  - 2011///
CY  - Chennai
PB  - Yesdee
KW  - Consumer Behavior
N1  - This book gratis received from the Publisher
ER  -