Hutt, Michael D.; Sharma, Dheeraj.; Speh, Thomas W B2B marketing : a south Asian perspctive - 11 - New Delhi Cengage 2014 - xxix, 522 p. 25 cm ; Pbk ISBN: 9788131520796 Subjects--Topical Terms: Marketing Management Industrial marketing - Management - Case studies Dewey Class. No.: 658.812 HUT