TY - BOOK AU - Hutt, Michael D.; Sharma, Dheeraj.; Speh, Thomas W TI - B2B marketing : a south Asian perspctive SN - 9788131520796 U1 - 658.812 HUT PY - 2014/// CY - New Delhi PB - Cengage KW - Marketing Management KW - Industrial marketing - Management - Case studies ER -