Tuten, Tracy L., ; Solomon, Michael R.

Social media marketing - New Delhi Pearson 2013 - 248 p. 23 cm ; Pbk

The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox

978-93-325-3656-2


Internet marketing
Social Media
Online social networks
Internet Advertising

658.872 TUT