TY  - BOOK
AU  - Tuten, Tracy L., ; Solomon, Michael R.
TI  - Social media marketing
SN  - 978-93-325-3656-2
U1  - 658.872 TUT 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Internet marketing
KW  - Social Media
KW  - Online social networks
KW  - Internet Advertising
N2  - The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox
ER  -