Krech, David .; Crutchfield, Richard S.; Ballachey, Egerton L
Individual in society; a textbook of social psychology,
- New York McGraw- Hill book company Inc, 1962
- 564p 23 cm ; Pbk
Rs.270/-
The domain of social psychology -- Cognition -- Motivation -- Interpersonal response traits -- The nature and measurement of attitudes -- The formation of attitudes -- The changing of attitudes -- Language and communication -- Culture -- Groups and organizations -- Leadership and group change -- The effective group -- The individual in the group.