Majumdar, Ramanuj <br/><br/>
Consumer behaviour : insights from Indian market 

 - Delhi  PHI Learning Private Limited  2015 
 - ix,350 p.  24 cm ; Pbk 
<br/><br/> Gratis received from the Publisher<br/>Rs.475/- 
<br/><br/>pt. 1. Consumer behaviour : an overview --<br/>pt. 2. The consumer as an individual --<br/>pt. 3. Consumers in their social and cultural settings --<br/>pt. 4. The consumer decision-making process --<br/>pt. 5. Understanding Indian market diversity and evolving consumer behaviour --<br/>pt. 6. Case studies. 
<br/><br/><label>ISBN: </label>978-81-203-3963-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing<br/>Market segmentation<br/>Consumer behavior -- India.
<br/><br/><label>Dewey Class. No.: </label>658.83420954 MAJ