Hutt, Michael D.; Sharma, Dheeraj.; Speh, Thomas W

B2B marketing : a south Asian perspctive - 11 - Delhi Cengage 2014 - xxix, 522 p. 25 cm ; Pbk

UBSPD/CHE/106353/01-Oct-2015/ Rs725/-

9788131520796


Marketing Management -- Industrial marketing - Management - Case studies

658.812 HUT