Shane, Scott

Technology strategy for managers and entrepreneurs - New Delhi Pearson 2015 - 382 p. 23 cm; Pbk

Gratis Rs.529/-

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change the ways that firms come up with innovations the strategies that firms use to benefit from innovation and the process of formulating technology strategy.

9789332536616


Technological innovations--Management
Business enterprises--Technological innovations

658.514 SHA