Chaffey, Dave <br/><br/>
E-business and e-commerce management : strategy, implementation and practice 

 - New Delhi  Pearson  2015 
 - xxxi, 733 p.  25 cm ; Pbk 
<br/><br/> Gratis Rs.799/- 
<br/><br/> This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.<br/><br/>Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.<br/><br/>Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. 
<br/><br/><label>ISBN: </label>9789332511170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises--Computer networks<br/>Electronic commerce
<br/><br/><label>Dewey Class. No.: </label>658.872 CHA