TY  - BOOK
AU  - Chaffey, Dave
TI  - E-business and e-commerce management : strategy, implementation and practice
SN  - 9789332511170
U1  - 658.872 CHA 
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Business enterprises--Computer networks
KW  - Electronic commerce
N1  - Gratis Rs.799/-
N2  - This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation
UR  - http://www.pearsoned.co.in/web/books/9789332511170_EBusiness-and-ECommerce-Management_Dave-Chaffey.aspx
ER  -