TY - BOOK AU - Leiskar, Raymond V Et.al AU - Rentz, Kathryn.; Lentz, Paula.; Flatley, Marie E.; Pande, Neerja TI - Business communication : connection in a digital World SN - 9789351342960 U1 - 658.45 LES PY - 2015/// CY - New Delhi PB - McGraw Hill KW - Commercial correspondence KW - English language--Business English N1 - Gratis received from the Publsiher Rs.699/-; PART 1: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across Cultures PART 2: FUNDAMENTALS OF BUSINESS WRITING Chapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a positive Effect PART 3: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 6: Choosing the Best Process and Forms Chapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making your case with Persuasive Message and Proposals Chapter 10: Conducting a Winning Job Campaign PART 4: FUNDAMENTALS OF REPORT WRITING Chapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision Makers Chapter 14: Using Visuals to make your Point PART 5: ORAL FORMS OF BUSINESS COMMUNICATION Chapter 15: Communicating Effectively in Meetings and Conversations Chapter 16: Delivering Oral Reports and Business Speeches PART 6: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS Chapter 17: Leveraging Technology for Better Writing Chapter 18: Conveying Professionalism through Correctness Appendix A: Corrections for the self-Administered Diagnostics Test of Correctness Appendix B: Physical Presentation of Letters, Memos, and Reports Appendix C: General Grading Symbols Appendix D: Grading Codes and Checklists: Message and Reports Appendix E: Documentation and the Bibliography N2 - "Lesikar's Business Communication provides...Detailed, understandable guidelines for clear, concise, audience-centered communication. Comprehensive coverage of the current types of communication in business, with annotated real-world examples. Expert advice on technologies for communicating. Over 130 contemporary business cases that give students valuable problem-solving practice"-- UR - http://www.mheducation.co.in/9789351342960-india-business-communication-connecting-in-a-digital-world-sie ER -