TY  - BOOK
AU  - Zimmerman, Jan; Ng, Deborah; Sahlin, Doug
TI  -  Social media marketing all-in-one for dummies
SN  - 9788126560943
U1  - 658.872 ZIM 
PY  - 2016///
CY  - New Delhi
PB  - Wiley India
KW  - Internet marketing
KW  - Online social networks
KW  - Internet advertising
KW  - Social marketing
KW  - Social media--Economic aspects
N1  - Gratis Rs.699/-; Book I: The Social Media Mix
Chapter 1: Making the Business Case for Social Media  
Chapter 2: Tallying the Bottom Line
Chapter 3: Plotting Your Social Media Marketing Strategy
Chapter 4: Managing Your Cybersocial Campaign
 
Book II: Cybersocial Tools
Chapter 1: Discovering Helpful Tech Tools
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media
Chapter 3: Using Social Bookmarks, News and Share Buttons
 
Book III: Content Marketing
Chapter 1: Growing Your Brand with Content
Chapter 2: Exploring Content Marketing Platforms
Chapter 3: Developing a Content Marketing Strategy
Chapter 4: Getting Your Content to the Masses
 
Book IV: Twitter
Chapter 1: Using Twitter as a Marketing Tool
Chapter 2: Using Twitter as a Networking Tool
Chapter 3: Finding the Right Twitter Tools
Chapter 4: Supplementing Online Marketing Tools with Twitter
Chapter 5: Hosting Twitter Chats
 
Book V: Facebook and Instagram
Chapter 1: Using Facebook as a Marketing Tool
Chapter 2: Creating and Sharing Content on Facebook
Chapter 3: Gaining Insights about Your Facebook Community
Chapter 4: Advertising on Facebook
Chapter 5: Getting Started with Instagram
 
Book VI: LinkedIn
Chapter 1: Promoting Yourself With LinkedIn
Chapter 2: Promoting Your Business with LinkedIn
Chapter 3: Starting a LinkedIn Group
Chapter 4: Using LinkedIn as a Content Platform
 
Book VII: Pinterest
Chapter 1: Pinning Down Pinterest
Chapter 2: Marketing with Pinterest
Chapter 3: Driving Sales with Pinterest
 
Book VIII: Other Social Media Marketing Sites
Chapter 1: Weighing the Business Benefits of Minor Social Sites
Chapter 2: Leaping into Google+
Chapter 3: Maximizing Stratified Social Communities
Chapter 4: Profiting from Mid-Sized Social Media Channels
Chapter 5: Making Social Media Mobile
Chapter 6: Multiplying Your Impact
 
Book IX: Measuring Results; Building Success
Chapter 1: Delving into Data
Chapter 2: Analyzing Content - Sharing Metrics
Chapter 3: Analyzing Twitter Metrics
Chapter 4: Analyzing Facebook Metrics
Chapter 5: Measuring Other Social Media Networks
Chapter 6: Comparing Metrics from Different Marketing Techniques
Chapter 7: Making Decisions by the Numbers
 
Index
N2  - Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers and utilize data to make adjustments to future campaigns and activities.

UR  - http://www.wileyindia.com/social-media-marketing-all-in-one-for-dummies-3ed.html
ER  -