Applegate, Lynda M ; Austin, Robert D ; McFarlan, F. Warren.
Corporate information strategy and management : text and cases
- 8 th Ed.
- New Delhi McGraw Hill 2014
- xi, 513 p. 24 cm ;Pbk
Gratis
MODULE ONE: IT AND BUSINESS ADVANTAGE
Understanding Business Models IT Impact on Business Models IT Impact on Organizations Making the Case for IT MODULE TWO: THE BUSINESS OF IT
Understanding IT Infrastructure Assuring Reliable and Secure IT Services Managing IT Service Delivery Managing IT Project Delivery MODULE THREE: IT LEADERSHIP
Governance of the IT Function Leadership of the IT Function
Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses todays challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Key Feature :-
New and updated cases that align itself with the current year. Case studies are provided at the end of each module to enable discussion of the issues that twenty-first-century executives must address Reorganization of chapters to better fit the model of an Advanced MIS course New discussion of how to frame the business case for IT and measure business value and governance New discussion in the first module discusses the impact of IT on organizational capabilities and leadership
9789339205805
Management information systems Information resources management Information technology--Management Information technology