Cateora,Philip R; Gilly, Mary C;Graham,John L. <br/><br/>
International marketing 

 - 15 th Ed 
 - New Delhi  Mc Graw Hill  2015 
 - xxxiii, 622 p.  28 cm ; Pbk 
<br/><br/> Rs.735/- 
<br/><br/> International Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region. 
<br/><br/><label>ISBN: </label>9789339204464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises<br/>Intercultural communication
<br/><br/><label>Dewey Class. No.: </label>658.848 CAT